Executive Summary for business plan for frozen yogurt company Assignment

Executive Summary for business plan for frozen yogurt company - Assignment Example This, in turn, will significantly contribute towards the swift operations of the company. As a result, the company will be able to follow through on its objectives and mission of providing quality and efficient services and products to clients. Product. Y-spot frozen yogurt company is a business that seeks to commit to quality production for the market base. The company shall focus on the production of frozen yoghurts. Thus, in order to gain a competitive edge over its competitors, the company shall specialize in the production of different flavors of yoghurts. These flavors shall be based on unique customer requests. This implies that the company shall focus on the production of tailor-made yogurt products for its consumers. Therefore, the company shall gain a competitive edge over its rivals by responding effectively to unique customer needs. In addition, production of frozen yoghurts by the company also offers an efficient and effective mode of preservation for the company’s highly perishable products. Location. Y-spot frozen yogurt company shall, thus, be located in New York. This is attributed to the magnitude and nature of New York’s population. The city is inhabited by numerous and vast populations from various parts of the world. In addition, the city also boasts of numerous institutions with an immense student and working population. Therefore, the city’s vast and cosmopolitan population will provide the necessary market for the company. However, the company shall also employ the necessary marketing strategies such as use of the internet and social networks in the process of optimizing its sales operations. Moreover, the company shall also roll out its operations to the environs of New York as part of its first substantial expansion plan prior to rolling out operations to other parts of the nation. These expansion processes